Planning Briefs
Starting A Business? Plan To Succeed
Published Tuesday, Oct. 20, 2020; 10:30 PM EST
(Tuesday, Oct. 20, 2020; 10:30 PM EST) In America's capitalist system, an economic cycle entails destruction of businesses and their replacement with better businesses. It's survival-of-the-fittest, a process in which the ranks of businesses are periodically thinned by recessions.
The Covid recession, early evidence suggests, is leading to a boom in entrepreneurialism. "The pandemic has had all sorts of unexpected consequences, from a boom in sourdough-bread baking to more people listening to nostalgic music on Spotify," according to The Economist, (October 10, 2020). "Less noticed is a once-in-a-generation surge in startups."
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